SEO, or Search Engine Optimization is the process of improving a website’s visibility to search engines like Google.com. Well optimized websites rank higher in search engine result pages (SERPS), and get more visitors and sales as a result. A successful SEO campaign will pay for itself many times over, as a high ranking website continues to attract new visitors day in, and day out. Simply put, there is no better way to reach potential customers than by being the #1 ranked website on Google.com. Stacked up against the ongoing cost of PPC (pay-per-click) advertising, radio, print, or television, SEO marketing provides the greatest dollar-for-dollar return on investment, and can be utilized as a standalone tactic for new customer acquisition or as a secondary approach to grow any business.
SEO is one of the most competitive industries in the market today. Just when you are starting to get acquainted with the market trends a year ago, the rules are already changing. But the good news is the fundamentals are quite the same. The system still can’t be gamed. You can’t cut corners or take short cuts. You simply must put in the work if you want to crush your SEO game.
The truth? It takes time to understand search engine optimization. Google has over hundreds of rules for its algorithm, and there is simply no other way around it. If you want to stay ahead in the game, put in the effort and the time it takes to get real value. Shady tactics will backfire. No. Only real value.
Understanding the three pillars is important before you get into the nitty gritty of specific strategies or rules when you do SEO. During the initial stages of Google’s search algorithms, there was something called the PageRank. This was the original algorithm on which Google search engine built its empire.
It moved from one link to another and eventually scoured the entire World Wide Web. It spidered around the virtual web and ultimately succeeded in discovering the whole internet system. A specific page was given relevance or importance as per the quantity of links it got from the internet. In short, it was given higher rank as per the number of relevancy and links that it managed to get.
Things have changed today. It isn’t only about links anymore. There will be some who will insist it is still all about links but it isn’t so. It would help you to understand these three pillars before you get into the details in the technical sense.
Authority refers to the volume and quality of the links that have been created over a period of time. A website can pass on more link juice depending on how much authority it has. There are different tools in the market today where you can assess the authority. Most companies will quantify the number of authorities a given domain has according to Domain Score (DS) and Domain Authority (DA). However, these scores are not real time, and possible improvements or changes to your SEO can potentially take even months to show the desired results.
When it comes to ranking in the market today, the content of the given site is very important. As a matter of fact, its importance has dramatically increased over the years. Content farming, generating low quality content through software and spinning content doesn’t work anymore. Content simply must be excellent today. You have to be able to engage your visitor and add value. Users will share your content depending on how engaging it is and hence will give you a higher ranking at the end of the day. Investing heavily in quality content will give you pay off in spades.
3. INDEXED AGE
Indexed age is the third and the last pillar of SEO. Age is just a number. Age can certainly be trumped by other factors, but in the beginning, it is vital that you develop an awesome track record with the quality of your links which leads to your content and the content in your domain. This will happen eventually. It can’t be rushed. Indexed age is none other than the date on which the domain or content itself was discovered by Google.
If your goal is to dominate the SEO market, there is an endless list of rules. But the good news is, you can do just as excellently well with these 15 top rules. This is also great for those of you planning to dominate SERPs.
1. ASSESS PAGE SPEED AND INTRODUCE IMPROVEMENTS WHERE NECESSARY
Make use of Page Speed Insights in Google to find out where your domain needs improvement. You can immensely improve the potential visibility of your site by increasing the speed of your page. There are also other tools that you can use to get the same outcome in case you are not comfortable with Page Speed Insights
2. USE DNS WHEN POSSIBLE AND CDN FOR YOUR DOMAIN TO SERVE YOUR CONTENT
If you want to serve your content quickly to users irrespective of where they are located, you can utilize Content Deliver Networks (CDNs). This will spread your content in several servers across the globe by simply mirroring it and then serve the same content to the visitor.
Also, move your DNS to configurations like CloudFlare which will help during times of DNS propagation.
3. CREATE USEFUL CONTENT WHICH ADDS VALUE
Do not compromise on the quality of your content. No shortcuts. The ability of Google to sniff out quality content is getting better and better every month. Quality content will reflect in your site, and your traffic will increase automatically.
4. ENSURE MOBILE USABILITY AND RESPONSIVENESS ACROSS ALL DEVICES
Today, mobile searches have outpaced desktop searches. According to reports by search engine land, nearly 60 per cent was from mobile devices. Invest as much as is needed both in terms of capital and time to optimize your site for mobile devices.
5. ENHANCE USER EXPERIENCE
Create an impressive user experience. It is all about making your site user friendly, easy to navigate. Users should be able to discover the content they want easily. You can achieve it by using breadcrumbs, fast search site, easy to use menu, categorization, etc.
6. SUPPLEMENT YOUR CONTENT WITH AUDIOS, VIDEOS AND PODCASTS
Google closely tracks the amount of time spent by users on any given website. You can increase this time by posting engaging and useful content so that people will want to stick around. Besides leveraging with long form content and words, you can also make use of podcasts, audios and videos. This will automatically increase the session times and page times on average.